Cut Through the Noise

A few years ago, a good friend and awesome entrepreneur shared with me a secret for building great presentations. Although there are many different recipes for success, I cherish this one. It’s simple to understand, but still, requires a lot of hard work.

1. Hit your audience with what’s in it for them. 

It sounds simple enough, doesn’t it? But let me tell you a story.

Once upon a time, I did a pitch for the marketing d...

Well, I’m a perfectionist. To me, the Perfect Pitch is what we’re aiming for without ever getting there -because a pitch can always be improved. There are countless methodologies, schools of thought and beliefs about what it should absolutely include, what should be avoided at all costs and how it has to be delivered.

In my opinion, relying too much on rules is like looking at the fingers pointing at the moon when som...

I often advise that a good corporate presentation should have a good balance between the business and the communication strategy. Today, let me expand on this concept.

When I talk about business strategy, I refer to having a well-defined brand, a good knowledge of the market, a complete profile of the audience, relevant key benefits, clear differentiators, convincing numbers, etc. To perfectly align the business strategy r...